With the design industry taking a turn for good, the competition between in-house design teams and professional design services is keener than ever. The battle has been ongoing for a while. Before you decide whether you are into apples or oranges, take a look at your needs most important, your customer’s need. After all, don’t we all want to please them?
We know how important knowing your audience is, so we decided to get to know the ones using our product better. Today, we’re having a chat with Connie Miller, Director of Creative Services at Rawle Murdy, “a marketing and communications firm made up of independent and innovative thinkers.”. We had many things to learn from Connie and we’re sure you might do too!
Display ads are and should be a core part of your digital strategy. If you are not taking advantage of this, maybe you should ask yourself some questions. Online display advertising is not even optional anymore. Is something you must do if you want to survive in this world!
As we recently discussed in a previous article, there are a lot of misconceptions regarding display advertising. Most of them have to do with the fact that they will be replaced sooner rather than later. Also, people often think that digital advertising has its effects only in the digital world, and that is definitely not true.
The brand of a product or service is equivalent to what personality is for human beings; to state it simply, the brand of a product or service is its personality. Long before a product or service is launched in the market, businesses are concerned about building its brand image. This is because; the chances of a branded product or service being successful after being launched are much higher than that of an unknown brand.
Display advertising. You probably heard this expression a lot. Even though it’s quite obvious what it refers to, some people tend to give it a twist. So, before we start pointing out all the myths of banner ads and why display advertising is so important, we should take a look at the origins of it.
Have you come across an amazing web banner advertisement and thought why you didn’t think of the same for your company? Did you see a slick web banner design and promised yourself that you would get a better one designed for your company?
It’s 1 PM! You are as lazy as can be, enjoying your favorite TV series on the couch. You are still in your pajamas, eating pancakes, drinking a mimosa. It’s your day off. You waited for this day for the past month. Then, all of the sudden your phone starts ringing.