Lock and Load your Mobile Marketing Strategy to Excel in 2017
Are you currently using mobile banner ads as part of your marketing strategy? If you aren’t, then you are behind the over 60 percent companies who have already included mobile marketing as part of their overall marketing strategy.
Here are a few statistics that are sure to change your mind and get you planning to make mobile marketing a part of your marketing strategy pretty soon too:
- As many as 80 percents of people who are active internet users own and use a smartphone. They are highly dependent upon using their smartphones for internet related activities including browsing, shopping and keeping tabs on their social media. This generation is so addicted to their smartphones that, guess what more than 50 percent of smartphone owners do as a morning ritual? They grab their smartphones as soon as they open their eyes! It probably is the last thing they do at night before closing their eyes to enter the dream world.
- The following figure clearly shows how mobile is now leading in terms of digital media time spent by users on mobiles in the U.S.:
The future is mobile advertising. According to a study, by the year 2019, 72 percent of the U.S. digital ad spending will be comprised of mobile advertising. If you too want to remain in the competition, you must consider advertising on mobiles using mobile banner ads and getting mobile apps designed for your business.
Mobile Banner Ads – Make them a part of your Marketing Campaign
You may forget to carry your lunch to the office, but you will remember to carry your phone with you. Our mobile phones follow us wherever we go and therefore, it makes sense for businesses to advertise on mobile phones.
Realizing this, the majority of ad publishers now openly support mobile banner ads. Such ads can allow your business to access a wider audience, spread across the entire globe, in a better, faster and more cost-efficient way.
Another great advantage associated with using mobile banner ads is that they are highly customizable. You can customize the content, the pictures and the copy of your ad. You can get multiple ads designed without having to spend much and release a new advert, along with the same lines, easily, making your entire campaign more interesting.
Furthermore, by placing your mobile banner ads on social media websites such as Facebook, you can enjoy their superb targeting capabilities. Facebook allows you to target and re-target your audience based on the user profiles, and you can segment users based on their gender, age, location, activities, hobbies, likes, etc. This way, your ad will be displayed to the most relevant audience, reducing wastage and allowing you to reach a maximum number of target customers and generating maximum response.
Also, since people love to share content on social media websites, spreading word of mouth becomes absolutely easy if you advertise on these portals using mobile ads. Just place a catchy and creative advertisement and see it spread like crazy across the social media platform.
With banner ads for mobiles, it is not just about generating clicks. It is also about creating your brand presence and ensuring your customers are aware of your brand. Once you get them interested in your offer, their visits to your website is a given.
The latest addition to the world of mobile advertising is dynamic mobile banner ads. These ads are one notch up of static banner ads. Dynamic ads are more compatible with the kind of material smartphone users are used to of viewing, and therefore, they gain greater and quicker attention of the customers. Animated images, text, and insertion of short videos are what encourage customers to get hooked onto your advertising message and get enticed to take action.
Of course, as with all banner ads, the call to action button is a must. It must be clearly visible and must direct customers to the right place, so they can conduct business with you.
Mobile Applications – Changing How World Conducts Business
Do you log-in to your Facebook account from your smartphone by visiting the website on your browser? Of course not! You use the Facebook app! There are apps for everything these days and there is a reason for it. Apps are simple to use and give you one-click access to whatever you are trying to access. What would be the point of owning a smartphone if you couldn’t do that right?
DID YOU KNOW that according to a study conducted by Nielsen, more than 80 percent of users’ digital media usage is through the usage of mobile apps as compared to only 11 percent through the mobile web? So, compare this convenience factor versus customers having to search your business website through Google or accessing your website through typing it into the browser address bar? And what if your competitor has an app which allows the customers to easily access their website?
You would surely be on the losing end if that was the case. Therefore, getting an app developed is just what you need to do to become more accessible to your customers. Once you do so, you can popularize your app by getting app install ads designed.
Ads for Apps – Everyone is doing it!
Since the usage of smartphone apps is gaining popularity, you could get your own app developed. However, you won’t gain any benefit from doing so, unless you get users to use your app. Therefore, to popularize your app and get customers to install it on their smartphones, you need to get an ad for your apps designed, so you can inform users about your app and its benefits.
Mobile app ads allow you to advertise your apps on the mobile. They can help increase the number of app users or re-engage users who have your app but haven’t been using it. Once a user clicks on your app ad, they are redirected to Google Play Store or the Apple App Store, from where they can download the app.
Ads in Apps – How they Work
Ads in apps or in-app ads are those kinds of app install ads which appear while the user is in the process of using another smartphone app. You must have noticed that you are playing a game for example, on your smartphone, during which an ad informing you about another app starts to play automatically.
Sometimes these ads in apps are related to the app the user is already using and sometimes they are not. The point is to send the message when the user is engaged in an activity on the smartphone, through using an application.
Thanks to the numerous innovative features offered by a smartphone, such as the location option, the advertisers can now get access to real-time data, which they can use to optimize the app ads. For example, a company with an app for purchasing rain-related products can get access, via location or the weather app, to data of people residing in areas currently experiencing the monsoon or the rainy season. They can target this audience for floating their app ad.
As the world of advertising grows in the intensity of creativity, it displays, so does the ads for apps. It isn’t just enough to place your product within an app, but companies today are going one step beyond the display. Some companies such as Coke shows the characters of an app drinking Coke, a concept which is more appealing than just displaying the product.
Another quite popular approach being used these days, as far as ads in apps is concerned, is to entice players to view the ad in exchange for some game related reward. By getting the audience to forcefully yet willingly view the ad, you can hope to gain some new users for your app.
Engaging customers with ads that have an emotional appeal still seems to bring in the best results. Companies have known to agree that rich media ads seem to perform better than standard banner or static ads. For example, Westin Hotels and Resorts has created a mobile ad which asks users to tap the screen to warm it up. With finger taps and swipe, users get to clean the virtual frost and view Westin’s hotels and resorts located in warmer areas.
The Concluding Note
Mobile advertising using mobile banner ads and app install ads are quickly gaining popularity. The same rules apply – your ad must be relevant, to the point, engaging and convenient to view. The call to action button needs to be easily and clearly accessible. And of course, just like with the rest of online advertising, you must make sure your ads are not intrusive to the user experience, otherwise, they would just be viewed as annoying interferences.
To ensure that you get the best mobile banner ads and ads for apps developed, make sure you hire a professional company such as Smarketer.com, to design and execute your mobile advertising strategy. At the end of the day, it is all about maximizing the results and getting the best value from money spent on advertising.