With the design industry taking a turn for good, the competition between in-house design teams and professional design services is keener than ever. The battle has been ongoing for a while. Before you decide whether you are into apples or oranges, take a look at your needs most important, your customer’s need. After all, don’t we all want to please them?
Display ads are and should be a core part of your digital strategy. If you are not taking advantage of this, maybe you should ask yourself some questions. Online display advertising is not even optional anymore. Is something you must do if you want to survive in this world!
As we recently discussed in a previous article, there are a lot of misconceptions regarding display advertising. Most of them have to do with the fact that they will be replaced sooner rather than later. Also, people often think that digital advertising has its effects only in the digital world, and that is definitely not true.
Display advertising. You probably heard this expression a lot. Even though it’s quite obvious what it refers to, some people tend to give it a twist. So, before we start pointing out all the myths of banner ads and why display advertising is so important, we should take a look at the origins of it.
It’s 1 PM! You are as lazy as can be, enjoying your favorite TV series on the couch. You are still in your pajamas, eating pancakes, drinking a mimosa. It’s your day off. You waited for this day for the past month. Then, all of the sudden your phone starts ringing.
When talking about designing banner ads, you should always keep an eye on the new trends. But do the trends necessarily mean evolution? How do you know if you should surf the wave or wait for it to pass because it’s just a fling? Let’s take a closer look at HTML5 and we’ll let you decide for yourself whether HTML5 banner ads are your friends or foes.