How to Use Display Advertising at its Best

Display ads are and should be a core part of your digital strategy. If you are not taking advantage of this, maybe you should ask yourself some questions. Online display advertising is not even optional anymore. Is something you must do if you want to survive in this world!

As we recently discussed in a previous article, there are a lot of misconceptions regarding display advertising. Most of them have to do with the fact that they will be replaced sooner rather than later. Also, people often think that digital advertising has its effects only in the digital world, and that is definitely not true.  

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HTML5 Banner Ad. Friend or Foe?

When talking about designing banner ads, you should always keep an eye on the new trends. But do the trends necessarily mean evolution? How do you know if you should surf the wave or wait for it to pass because it’s just a fling? Let’s take a closer look at HTML5 and we’ll let you decide for yourself whether HTML5 banner ads are your friends or foes.

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