Online Advertising – How It All Started and Where It Is Today?

If the internet stops for a moment in the office – then everything stops. We reached that point when we do almost everything online – especially advertising.

In 2016, the Digital Advertising market amounts to $198.5 billion

– which is 5.364 more than in 1995 and a lot more than anybody was expecting in 1993 when it all started.


But the big questions are: How did we get here? And where are we going to be in 5 years from now?

We decided to shed some light on this topic by creating an infographic about the history and evolution of online advertising.

We also included in the infographic what statistics assume it will be the Digital Advertising market situation in 2021.

Click on the image below to see a larger view: